Cliff Jumping in Jamaica: Tips & Insights To Know Before You Leap

Cliff jumping is for the bold—those ready to take a leap of faith and dive into adventure. Fortunately, in Jamaica, that leap ends in cool, crystal-clear waters, often in dazzling coastal nooks just waiting to be explored.

Like any thrill-seeking adventure, it's important to know the basics—what cliff jumping is all about, the safest spots, and what to expect from the experience.

One of the best places to cliff jump in Jamaica? Rick’s Café in Negril. Here, lush greenery meets the deep blues of the Caribbean, creating a dramatic, picture-perfect setting. The nearby turquoise cove is an inviting spot for both first-time jumpers and seasoned thrill-seekers looking to take the plunge.

Rick’s Café isn’t just about the jump—it’s a day-to-night destination. With a bar, restaurant, lounge area, umbrellas, and cozy cabanas, it’s the perfect place to relax, sip a cocktail, and soak in the island vibes. And if jumping isn’t your thing, no worries—just grab a spot on the cliffs and watch the sun dip below the horizon in spectacular fashion.

And just like that, we've already left our desks and are on our way to warm and wonderful Jamaica. Read on to start planning your cliff-jumping vacation!

Picture: The charming and energetic Sandals Negril. Your cliff jumping escape can kick off with outstanding views at the all-inclusive Sandals Resorts in Jamaica.

In this article on the Sandals Blog:

About Rick's Café
Is cliff jumping safe?
Dos and dont's

When to jump?
Can my kids jump?
What’s jumping like?

Cliff diving vs. cliff jumping
Don't feel like jumping?
When to come if not jumping

What’s the food like at Rick’s Café?
What to bring to Rick's Cafe?
Tipping divers
Other cliff jumping spots

What You Need to Know About Rick’s Café

Rick’s Café was founded in 1974 by Richard Hershman. Negril was a lesser known touristic destination at this time, and the venue added something new, not only to Negril, but to Jamaica. It was the first public bar and restaurant in the area with such outstanding views of the sunset.

The total property is about 2 acres, which means there is plenty of room to explore. Rick’s Café is located on top of a 35-foot high cliff, which makes for amazing views. There are upstairs rooms, which are available only if you order food. The bar is usually most crowded around sunset, so make your plans to go there well in advance to get there early.

What’s the buzz all about?

While in Jamaica, you may hear both locals and tourists talking about Rick’s Café. Part of the reason for that is that the Café is well known for its prime opportunities for cliff jumping. A Rick’s Café diving experience and tour starts at around US$20, if you sign up with companies like Island Routes. The experience comes complete with trained lifeguards and security on duty to keep guests safe.

How to get to Rick’s Café

You can take a local cab to get to Rick’s Café if you are in the Negril area. Most hotels in Negril are about 5-10 minutes from the Café area. From Montego Bay, you can take a tour bus, by organizing a tour via Island Routes. It is also possible to embark on a Catamaran Cruise which stops off at Rick’s Café.

Is Cliff Jumping Safe?

Many people question whether cliff jumping is safe. That of course depends upon the way you choose to engage in the pastime, and how careful you are in doing your research before plunging into the waters beneath. As accidents are not unheard of in the cliff jumping arena, it is advisable to proceed with caution. Here are some things you should consider doing before diving in.

1. Get informed

If you have never cliff jumped before, spend some time watching others do it successfully while on site, before making up your mind to engage in a cliff jumping session.

2. Scope the area below before jumping in

This helps to be aware of any hidden or obvious hazards. Pay attention to the signs in the area, like boulders or coral heads beneath the surface.

3. Ask the locals about what to expect

This helps so you are not caught off guard for your cliff jumping endeavour-like knowing where to jump from, and where to exit. Being as informed as possible before jumping in will add to your overall experience.

4. Find out about the dos and don'ts

In some areas, it is not advisable to dive in headfirst, as that could prove extremely dangerous, particularly in shallower water. Be cautious. We've got an expanded list of 'dos and don'ts' below!

5. Jump at your own risk

Remember that if you choose to cliff jump, you are doing so at your own risk. There are signs all over the Rick’s Café property saying this, and if you choose to ignore them and get hurt in the process, the Café is not responsible.

6. Take all precautions

The nearest hospital to Rick’s Café is about 90 minutes away. Keep that in mind before deciding to cliff jump.

Dos and Don'ts When Cliff Jumping

Dos:

• Make sure you can swim before attempting to cliff jump.
• Double-check your swimwear—ensure your bikini top is tied securely or your shorts fit properly.
• Be ready for marine life—you might spot fish or other sea creatures up close.
• Jump with friends who can look out for you.
• Research the spot beforehand to ensure it’s safe for cliff jumping.
• Pinch your nose before hitting the water to avoid water rushing in.
• Plan your exit strategy—some spots require a swim around the cliff to get back to shore.
• At Rick’s Café, follow the rules—it’s a drug-free zone, and breaking the rules can get you kicked out.

Don'ts:

• Don’t attempt to cliff jump if you can’t swim.
• Don’t jump while intoxicated—a drink for courage is one thing, but being drunk is dangerous.
• Don’t jump if you can’t clearly see the landing area—make sure the water is deep enough and obstacle-free.
• Don’t jump if you see anything potentially dangerous in the water.
• Don’t jump alone or on secluded beaches where no one can help in an emergency.
• Don’t hold bottles or drinks while jumping.
• Don’t underestimate the challenge—cliff jumping is tougher than it looks!

What’s it Like to Cliff Jump?

Cliff jumping can be nerve-wracking, especially if it’s your first time. The moment your feet leave the edge, there’s no turning back—and that split second can be a mix of excitement, panic, or both. Luckily, those feelings usually fade fast, giving way to pure exhilaration as you free-fall into the waters below with a big, satisfying splash.

Cliff jumping is all about letting go and living in the moment. Most people say that the hardest part is simply making the jump, but once they're in the air, fear gives way to a thrill unlike any other.

Cliff jumping in Jamaica feels like a wild mix of sliding down a water slide and jumping out of an airplane—just at a much lower altitude! As you fall, it’s like everything inside you rushes up to your throat, and a million thoughts race through your mind before you hit the water. It’s exhilarating, intense, and unforgettable.

Of course, some people worry about landing wrong or doing a dreaded belly flop. While those thoughts are normal, most people hit the water just fine—it’s all part of the experience!

Your life will probably flash before your eyes…

When you're free-falling from a cliff, control goes out the window—and for some, the instinct to grab onto something kicks in. Cue the flailing arms and legs, which can be pretty entertaining for those watching from above. Don’t take it personally if you hear laughter on the way down (if you even notice it) or as you hit the water.

On the flip side, some jumps earn cheers and applause, depending on how "graceful" the landing is. But don’t stress about putting on a show—just focus on the thrill of the jump and enjoy the moment!

Tip: If you’re a first-time cliff jumper, it is highly recommended that you start on the lower levels and make your way up to the higher jumps. Cliffs in the most popular spots in Jamaica range from 8 feet to 40 feet. There is also a 27-foot option.

Cliff Diving vs Cliff Jumping

Cliff jumping is simple—just step to the edge, take a deep breath, and jump when you're ready. Cliff diving, on the other hand, takes real skill and experience. If you’ve never done it before, it’s not the time to start—it can be downright dangerous.

And remember, not all cliff jumping spots are the same. Some are deeper, some are shallow, and some hide rocks or even potentially dangerous marine life below. If you're new to this, stick to the lower jumps and leave the high-flying stunts to the pros. Safety first—adventure second!

Best Time to Cliff Jump

The best time to cliff jump at Rick’s Café in Jamaica is from 2-4pm. There are usually more people in the area during this time, which is good if you are a first-time cliff jumper; this gives you an opportunity to watch other divers in action before making the jump yourself.

FAQs: Cliff Jumping in Jamaica

What if I don’t feel like jumping?

No pressure—cliff jumping isn’t for everyone. If today’s not the day, no worries—there’s always next time… or never! Sometimes, the best seat is on the sidelines, watching as others work up the courage to take the plunge.

Kick back with a cold beer or cocktail and soak in the scene. Jamaica’s cliffs aren’t just for thrill-seekers—they’re prime spots for dolphin watching and front-row seats to some serious action. Local cliff divers take things up a notch, sometimes climbing trees just to jump from higher up.

Our advice? Leave the wild stunts to the pros. But hey, since you’re not even considering jumping, that won’t be a problem—right?

Tip: Feel free to leave a tip the local divers as a thank you for the courageous and daring entertainment.

What’s a good time to come to watch if I do not plan on jumping?

Arrive by 4pm if cliff jumping isn’t on your agenda—this is when the vibe gets lively, and you’ll catch more of the action. Bring a fully charged camera and phone, and plan to linger for the legendary sunset around 5:30pm. Folks start snagging prime cliffside spots early, so stake your claim ahead of time.

Rick’s Café turns sunset-watching into a party with its live in-house band, spinning reggae classics—including Bob Marley hits—as the sun dips into the sea. Groove to the rhythm while the sky paints its nightly masterpiece, wrapping up a day that’s pure island magic.

What’s the food like at Rick’s Café?

Rick’s Café can be a bit on the pricier side when it comes to dining. If you're on a budget, consider having a meal before you go and plan to return to your resort for dinner. Beers like a cold Red Stripe will cost around $5 USD each. Since Rick’s is more of a bar than a restaurant, expect bar snacks and casual eats like buffalo wings, chicken tenders, salsa & chips, with some fish and vegetarian options. You can also order items like jerk chicken, steamed fish with okra, steak and more.

That said, the food is just a small part of the experience. Rick's is all about the atmosphere—the breathtaking views, the cliff jumping, and the lively vibe. Go for the experience, soak it all in, and you’ll likely leave with a big smile and memories worth every penny.

What should I bring to Rick’s Café?

• Cash for food, drinks, and souvenirs
• Tips for divers (small bills)
• Camera
• Swimwear
• Change of clothes

How do I tip the cliff divers?

There are wooden tip boxes in the diving area, although some people drop paper money into the water, which the divers can retrieve easily because paper money will float. The divers in the water will usually swim over and collect the bills. However, if it is extra windy, it is best to place your tip into the box.

Insider tip: Travelling to Jamaica? Sandals offers a range of all-inclusive properties to choose from for your stay on island. If you are in Negril, Sandals Negril is a top choice!

Other Places You Can Cliff Jump in Jamaica

Rick’s Café isn’t the only cliff jumping spot in Negril, Jamaica. Another well-known spot is The Caves, which is located a few minutes from Rick’s Café. Though not as popular as Rick’s Café, you will find amenities at The Caves which will make your experience there a comfortable one. There’s also a cool bar in a cave at this location, as well as outdoor pools, and accommodation options.

At The Caves, you can also start at the lower levels (about 8 feet), and make your way up to the more advanced jumps. A third cliff jumping location is also known as 3 Dives. There you can not only get your cliff jumping fix, but also taste some of Jamaica's best Jerk chicken, some awesome lobster, and enjoy live music with a gorgeous sunset backdrop.

Cliff Jumping in Jamaica: Pure Adrenaline!

All in all, cliff jumping is an exhilarating experience that will leave you with a sense of freedom that you would not have otherwise experienced, and not to mention bragging rights! It is absolutely one of the top things to do while in Jamaica. Set off for your cliff jumping adventure from one of the all-inclusive resorts in Jamaica. All you need for your vacation is included, and you'll be at the heart of the action!

Picture: Beachfront bliss is yours to embrace at the all-inclusive Sandals Negril in Jamaica!